Purposes of Processing and Legal Bases
Personal data may be processed to respond to inquiries, prepare quotations, create B2B accounts, process orders, arrange shipping, manage invoices, provide customer support and administer business relationships. These activities are generally necessary to take steps prior to contract or to perform a contract.
Personal data may also be processed to secure the website, prevent fraud, maintain records, improve services and carry out business analytics based on Monarca Vino's legitimate interests, provided those interests are not overridden by the rights and freedoms of the data subject.
Marketing communications regarding portfolio updates, winery news, offers and trade events may be sent on the basis of consent where required, or legitimate interests where permitted for B2B marketing.
Processing may also occur where required to comply with legal obligations relating to accounting, tax, customs, alcohol distribution compliance and regulatory requests.